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Get to Know the "Father" of Image Advertising

If you never read any other advertising book, you must read Ogilvy on Advertising.

David Ogilvy is sometimes referred to as the Father of Image Advertising. Yet he believes passionately in testing and tracking and research. Yes, he believes in the "big idea," in advertising, but he believes that big idea comes from painstaking research and effort.

In other words the blood, sweat and tears of preparation. I call it LUCK:

LABORING
Under
Correct
Knowledge!

Jim Ackerman is a nationally renowned speaker and author of the book, “How to Get More Customers Who Will Pay You More Money, More Often.” He is President & CEO of Ascend Marketing and the Alliance Group. You can reach him at jimack@ascendmarketing.com.

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